Lenovo Store Design 12.2010
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The design is differentiated form usual Lenovo store. Orange is the primary color which tries to attract the target customer of the new product—young people. Light boxes surround the store, display products to potential customers. The gray colored, reticulated metal back lath works in concert with the lighting and color, perfectly sells the water proof and fast water draining features of the new Lenovo product. The design of the in-store display is based on the concept of experience store. Multiple booths are installed for customer to experience the new products.